Players begin to boycott FIFA 18 on Black Friday
Facing angry consumers, Electronics Arts was forced to close the function of purchasing in Star Wars Battlefront II. Misfortune is probably the best description for EA this year. The promotion EA carried out in FIFA 18 for Black Friday was resisted by almost 10,000 people. Recently, overseas players launched a consumer campaign called #FixFifa that spread to the sports world. Reddit, YouTube and Twitter are full of posts and videos that describe related topics. And more than 25000 people have signed this project at Change.org.
The time during Black Friday promotion is usually busy for FIFA players as there are new in-game packs to be launched. But influenced by #FixFifa campaign this year, players are calling on others to ignore any new deals and not put any money into the game.
The petition included a request for EA to fix the balance of cheating and a series of other bugs in FIFA . And the most part in the petition is the opposition for in-game purchasing element in FIFA 18. EA launched the Ultimate Team in FIFA 18 to make players build their dream team formed by star players just like other FIFA series, which is the core part in FIFA 18 but need players to spend much more time. Many players choose to buy players with coins or cash to upgrade their teams. EA also organized matches through which players can get in-game coins. Whereas this time players express that the design of this series is still in the form of encouraging in-game purchases because players can not gain many coins while need put a lot of time and effort into it.
The FIFA Youtube Live host Goran Popovic published detailed post and video, describing many fatal problems in the post. Goran Popovic saysthat it’s almost impossible to earn a top player by spending much time on game to get a large number of in-game coins. For instance, Cristiano Ronaldo can be obtained only after you put hundreds of hours in it.
EA didn’t reveal the probability to get a top player by opening packs and top players all over the world are always Rare. Popovic said one of his friends only get one top player who ought to be a goalkeeper after he opened a pack that worth $500. He says: I know Ultimate Team is the part that EA can use to make money, but the game has evolved from a good game with in-game purchases into a purely designed to compel player to spend money and time and require players to test their skills and luck.”
The FIFA player SSROCK from Reddit expressed his experience under #FixFifa topic: “the player packs come out randomly. You may open a top player with only $1.5 or you may get nothing with thousands dollars. I know some players owning the best team but have spent over $8,000. ”
The in-game purchasing element has been major business mode for EA all the time. CFO Blake Jorgenson of EA announced in the previous company report that: “We saw the astonishing sales of sports game and the amazing increase of Ultimate Team.”